Branded casino site
Your logo, colours, domain and layout on a fast, responsive site that works on desktop and mobile.
White Label services/
Your one-stop white label solution
White Label Casino Platform & Turnkey Solutions
Your ultimate all-in-one solution for launching and scaling an online casino. SSG delivers the platform, game library, payments, licence cover and day-to-day support, so you can focus on your brand and your players.
- 10,000+slots and games
- Curacaosublicense cover
- 20+site languages
- 24/7online support
The package
Your one-stop solution: everything a casino needs, in one launch
A white label gives you a complete, running casino. Six building blocks come ready, so you do not build, license, integrate and staff them one by one.
Game library
Over 10,000 slots and casino games, plus sportsbook, live casino and crash titles from leading studios.
Payments
Local payment channels across Asia, Latin America, Europe and Africa through one integration.
Licence cover
Operate under SSG's business structure and Curacao sublicense while you build your brand.
Back office and CMS
Players, bonuses, content, payments and reports in one real-time admin, with BI reporting built in.
Operations and support
Player support and day-to-day operational help, with a technical team on call whenever you need it.
Why SSG
Your one-stop white label casino partner
Stop juggling vendors. Platform, games, payments, licence cover and support come from one team, so you launch faster and grow with fewer moving parts.
One-stop solution
Platform, content, payments, compliance tools and support, all under one roof.
Launch faster
Skip building, integrating and licensing each piece yourself. Go live with a ready casino.
Less cost, less complexity
One partner, one integration and one team to call, instead of many contracts and vendors.
Scale without limits
Add games, currencies, languages and payment channels as you expand into new markets.
All-in-one platformTurnkey operationBrand it your wayGlobal reachScalable by designAlways-on support
Everything you need to win in iGaming, from one partner.Tell us your markets and we will map out your launch.
How it works
One white label partner. A clear split of the work.
You stay in charge of the brand and the business. SSG runs the technology and the rails underneath.
You Operator
Everything customer-facing and commercial.
Brand and positioning Name, look, tone and target marketsMarketing and acquisition Campaigns, affiliates and partnershipsRetention and VIP Bonuses, tournaments and player care strategyBusiness decisions Markets, products and promotion calendar
SSG Provider
Everything technical, legal and operational underneath.
Platform and hosting Casino software, CMS, uptime and updatesGames and integrations Studios, live tables and sportsbook in one feedPayments and settlement Local channels with one integrationLicence cover and compliance tools Curacao sublicense, KYC review and audit logsTechnical and player support Online service, 24/7
Key features
Casino back office tools you run your brand with
Pick a module to see how it looks inside the back office. Every screen below is a preview with sample data.
Deposits today128,400+12.4%
Active players3,162+5.8%
New sign-ups412+9.1%
New deposit approvedjust now
Banner updated on the home page2 min ago
Game category reordered8 min ago
Real-time CMS: changes go live without a release cycle.Sample data
Loyalty levels
1Bronze2Silver3Gold4Platinum5VIP
Welcome offerNew players
Weekly cashbackAll levels
Reload bonusPaused
Tournament leaderboard
1Player_482112,480 pts
2Player_903311,905 pts
3Player_117010,342 pts
Bonus engine: levels, store, tournaments and promotions.Sample data
| Player | KYC | Risk | Status |
|---|---|---|---|
| Player_4821 | Verified | Low | Active |
| Player_7706 | Pending | Low | Active |
| Player_2358 | In review | Medium | Limited |
| Player_9033 | Verified | Low | Active |
| Player_6614 | Rejected | High | Blocked |
Document reviewDeposit limitsSelf-exclusionBlock and unblockAudit log
Built for compliance: review documents and keep every action on record.Sample data
Welcome offer
Live casino
Sports
Email campaign · Weekend cashback
Affiliate link
yourbrand.com/?ref=partner01CopyBanner managerMailingsAffiliate trackingPromo codes
Acquire and retain: campaigns and partners managed together.Sample data
RevenuePlayersPaymentsGamesBonuses
Revenue+18%vs last month
Retention41%+3 pts
Payment success96%+1 pt
BI reports: business intelligence that shows what drives growth, then export.Sample data
Currencies
USDUS dollarEUREuroTHBThai bahtIDRRupiahINRRupeeBRLRealMXNPesoUSDTTether
20+ site languages
English中文한국어ไทยBahasa Indonesia日本語हिन्दीFilipinoEspañolPortuguêsFrançaisDeutschTürkçeРусскийالعربيةTiếng Việt+ more
Go local: currency, language and payment channels per market.Sample data
See it running on your brand.Get a tailored walkthrough of the back office and game lobby.
Game content
10,000+ casino games. One integration. Endless variety.
Slots, live dealers, sportsbook and crash games from leading studios, all on one wallet and one back office.
SlotsThousands of titles, from classics to jackpots
Live casinoReal dealers in HD, roulette, blackjack and baccarat
SportsbookPre-match and in-play markets
Arcade and crashAviator and other fast, social hits
Payments
Local payments your players already use
Connect once, then add local payment channels market by market. Deposits and payouts run through the methods your players trust.
Asia
UPIQRISPromptPayE-wallets
Latin America
PixSPEICash vouchers
Europe
iDEALBLIKCards
Africa
M-PesaBank transferMobile money
Launch journey
Launch your online casino: from first call to first player
Six clear steps, run together with your account team.
- STEP 1
Brief
Tell us your markets, products and timeline.
- STEP 2
Brand and design
Site design, logo, colours and key pages.
- STEP 3
Connect
Games, payments and wallet set up for your markets.
- STEP 4
Compliance
Licence cover, KYC and AML tools, terms and policies.
- STEP 5
Test
Stability, payments and mobile checks before go-live.
- STEP 6
Launch and grow
Go live with support on call, then optimise.
Launch your brand, the easy way.One partner takes you from first call to first player.
Choose your model
White Label or Product API?
Both come from the same SSG technology. Pick the one that matches what you already have.
Product APIPlug games into your own platform
Best for
New operators who want a ready casino
Operators with an existing platform
Platform and site
Built and branded for you
Your own platform
Licence
Operate under SSG's Curacao sublicense
You hold the licences for your markets
Games
Full library, live from day one
Sportsbook, live casino, slots and arcade
Your focus
Marketing, players and growth
Product and integration
FAQ
White label casino questions, answered
37 answers on launch, platform, games, payments, security, licensing, growth and support. Search or pick a topic.
01What is a white label casino?Getting started
A ready-to-run casino operated under your brand. SSG provides the platform, game library, payments, support and licence cover. You provide the brand, the marketing and the players.
02Who handles what?Getting started
You handle brand, marketing and player acquisition. SSG handles software, hosting, game and payment integrations, compliance tools and technical and player support.
03How do I get started?Getting started
Contact us by form, email or Telegram with your target markets, products and timeline. We recommend a setup, then build and integrate with you step by step: brief, branding, games and payments, compliance, testing and launch.
04What do I need to prepare before launch?Getting started
A short brief is enough to begin: your brand name and logo, target markets and currencies, the products you want (slots, live casino, sportsbook, crash) and your planned launch window. We confirm everything else with you during setup, such as domain, payment channels and compliance documents.
05How long does it take to launch?Getting started
It depends on your scope: markets, branding, payment channels and compliance requirements. Share your plan and we will give you a realistic timeline. If you only need games on your own platform, our Product API integration is guaranteed in under seven days.
06How much does a white label casino cost?Getting started
Pricing depends on the products, markets, volume and setup you choose, so there is no one-size-fits-all price list. Send us a short brief on Telegram and we will come back with a clear quote.
07Can I customise the design and branding?Platform
Yes. Your logo, colours, domain, layout, banners and content can all be tailored so players see your brand, not ours. Our designers can help with layout and user experience.
08Can I use my own domain?Platform
Yes. Your casino runs on your own domain and carries your brand throughout the player journey.
09What can I manage in the back office?Platform
Players, bonuses and loyalty, content and banners, marketing and affiliates, payments and withdrawals, KYC document review, an audit log and BI reports. Changes update in real time, without waiting for a release.
10Does the casino work on mobile?Platform
Yes. The site is responsive and works on desktop and mobile browsers, so players can play wherever they are.
11Can I run bonuses, promotions and tournaments?Platform
Yes. You can set up welcome offers, cashback, reload bonuses, loyalty levels and tournaments from the back office and switch them on or off as your calendar changes.
12Can I add custom features or connect my own tools?Platform
Often yes. Tell us what you need, for example a CRM, analytics or a special promotion mechanic, and we will confirm what can be connected through our APIs and what needs custom work. Scope and timing are agreed before you commit.
13Which games and providers are available?Games and payments
Over 10,000 slots and casino games from leading providers, plus sportsbook, live casino and crash-style arcade games such as Aviator. Providers include Evolution, Pragmatic Play, PG Soft, JILI, Playtech, SA Gaming and SBOBET, among others.
14Can I offer sportsbook, live casino, slots and crash together?Games and payments
Yes. All four product lines run on one wallet and one back office. Products can be launched together as a bundle or added one by one as you grow.
15Which payment methods and markets are supported?Games and payments
We connect casino platforms to local payment channels across Asia, Latin America, Europe and Africa, plus cards, e-wallets, bank transfer, QR payments and USDT, all through one integration. See the global payment coverage page for the list by country.
16Which currencies and languages are supported?Games and payments
The casino supports multiple currencies, including major fiat currencies and USDT, and more than 20 languages, so you can open new markets without rebuilding your site.
17How do my players deposit and withdraw?Games and payments
Players choose from the local payment methods enabled for their country, such as bank transfer, e-wallets, QR payments, cards or USDT. Deposits and withdrawals show in your back office, where you review and process withdrawals and reconcile against settlement reports.
18Can I add a game provider I already work with?Games and payments
Ask us. Adding a provider depends on the provider’s terms and the technical integration, so we confirm feasibility, timing and cost before you commit.
19Where is the casino hosted, and how reliable is it?Technology and security
SSG hosts and maintains the platform for White Label clients, so you do not run servers yourself. Hosting set-up, monitoring and uptime commitments are agreed when we scope your project. Ask our team for the current details.
20How are player accounts and money protected?Technology and security
Player accounts, wallet balances and transactions sit in one wallet, back-office actions are recorded in an audit log, and KYC documents are reviewed in the back office. Ask our team for our current security measures, such as access controls and data protection, while we scope your project.
21Can the platform handle traffic spikes?Technology and security
The platform is built to scale with your player base, and we plan capacity with you before big launches and campaigns. Tell us your expected traffic and we will confirm the set-up.
22Do you provide APIs and documentation?Technology and security
Yes. The Product API connects sportsbook, live casino, slots and arcade games through one integration, and our technical team supports your developers with integration, testing and reconciliation.
23Who owns the player data?Technology and security
Your players belong to your brand. How player data is stored and shared depends on your licence arrangement and the privacy laws of your markets, so we agree the details with you in writing before launch.
24Do I need my own gambling licence?Licence and compliance
White Label clients operate under our business structure and Curacao sublicense. If you integrate our APIs into your own platform instead, you are responsible for holding the licences required in the markets you serve. SSG provides software and services to businesses only (B2B) and does not offer gambling to the public.
25Which markets can I serve?Licence and compliance
Availability depends on local law, your licence arrangement and the payment partner. Gaming is restricted or prohibited in some markets, and some channels do not accept gaming merchants. We enable only the channels that are lawful for your setup, so confirm eligibility with our team before you plan your launch.
26What KYC, AML and responsible gaming tools are included?Licence and compliance
The back office includes KYC document review, player blocking, deposit limits, self-exclusion tools and a full audit log, so you can meet your compliance duties. You remain responsible for the policies and approvals required in your markets.
27Who is responsible for taxes, terms and player disputes?Licence and compliance
As the operator of the brand, you are responsible for local taxes, your terms and conditions and player relations in the markets you serve. We provide the platform tools and technical support, and we recommend taking local legal advice before you launch.
28Can I run an affiliate or agent programme?Marketing and growth
Yes. The back office includes marketing and affiliate tools, so you can track partners and referrals and review performance alongside your BI reports.
29Do you help me find players?Marketing and growth
Player acquisition is yours, because it is your brand. Tell us your markets and we will advise on the game mix, payment channels and promotion types that suit them.
30Can I run more than one brand or site?Marketing and growth
Often yes. Tell us how many brands and markets you plan and we will propose a set-up, for example separate domains and branding on shared games and payments. We confirm the structure and any cost for extra brands.
31How do I expand into new markets later?Marketing and growth
Add markets step by step: enable local payment channels, currencies and languages, and tailor games and promotions to each one. You do not need to rebuild your site. Availability depends on local law and your licence arrangement.
32What is the difference between White Label and Product API?Marketing and growth
White Label is a complete, ready-to-run casino under our Curacao sublicense. Product API is for operators who already have a platform: you plug in sportsbook, live casino, slots and arcade games through one integration, on one wallet and one back office.
33Can I move to my own platform later?Marketing and growth
It can be planned. Tell us your long-term goals and we will map the steps, including how the Product API lets you keep the same games and wallet model on your own platform.
34What support do I get after launch?Support
Our online service runs 24/7, all year round, through Telegram and the contact form. A technical team helps with integration, reconciliation and settlement, and we support player care and day-to-day operation.
35How do I reach the team?Support
Through Telegram or the contact form, 24/7, all year round. Telegram is our main channel.
36What if something goes wrong on my site?Support
Message us on Telegram with what you see and the time it happened. Our technical team investigates, keeps you updated and helps with reconciliation if payments are affected.
37Will you show my team how to use the back office?Support
Yes. We can walk your team through the back office during onboarding and answer questions as you start operating. Ask for a walkthrough when you contact us.
No answer matches that yet. Try a shorter word, or ask our team directly on Telegram.
Still have a question?Our team is online 24/7. Tell us your markets and we will answer on Telegram.
Your white label casino starts here
One partner. One platform. Everything you need to launch and grow. Tell us your markets and timeline, and we will come back with a setup, the right games and payment channels.
